Thursday, June 1, 2023

TikTok announces Effect House, a platform for creating AR filters

Rumors advanced it just a few months ago, and now TikTok has made it official. ByteDance, the developer of the popular video application, has announced Effect Housea new platform where users can create augmented reality filters and effects through a multitude of free tools.

Effect House is a response to the different filter development kits offered by Meta or Snapchat so that users can create their own skins or effects on the respective platforms. In this case, the TikTok solution is a program initially available for macOS. It offers a lot of features, such as the possibility of creating filters based on monitoring, user interaction, etc.. Although the creation of effects requires advanced knowledge, Effect House also has a tutorial section that explains the most basic techniques to create different effects.

“Effect House offers learning tools and resources, equipping creators with intuitive design and development technologies that would enable them to create immersive and dynamic effects for the global TikTok community.”

Effect House, a new way to introduce creative TikTok users

Effect House TikTok

TikTok also ensures that the creation of filters and effects can be a good way for users to get more recognition. The different skins created with Effect House can be published in the video app. If a user uses it, the filter name will appear at the bottom of their clip. The viewer you can click on it to get information from the creator. Also to see the content recorded by other users with that filter or even use it for your videos.

TikTok, yes, will review all the candidate filters to be published on the platform. will reject, what’s more, those that may offend or cause discomfort to some people. Among them, effects that change the color of the skin, created with the aim of outwitting some culture. Also those that promote cosmetic surgery or that “encourage scrutiny of someone’s appearance”, as indicated by the company in your statement.

Effect House, from TikTok, is available for free for macOS in its version 10.14 or higher. It requires a series of requirements, such as an Intel Core i3 2.5 Gz processor, an AMD FX 4300 or Apple M1 Chip (and later versions) with 4 GB of RAM. Also a screen resolution of at least 1280 x 768 pixels, as well as Intel HD Graphics 4000, Nvidia GeForce 710 or AMD Radeon HD 6450 graphics.


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