Sunday, May 28, 2023

The UNWTO will hold its 118th Executive Council in Punta Cana, with an emphasis on sustainability

Dominican Republic will host the 118 Executive Council of the World Tourism Organization (UNWTO) to be held in Punta Cana (east) from this Tuesday to Thursday, where special relevance will be given to the sustainable development of this industry and which will bring together its leaders worldwide.

The opening of the international event, which for the first time chooses the leading country of the tourism Caribbean, will be headed by the Dominican Minister of Tourism, David Collado, and the UNWTO Secretary General, Zurab Pololikashvili, and will be attended by ministers and delegations from UNWTO member countries.

During the meeting, progress, experiences, strategies and challenges for the future will be analyzed and, as a primary issue, sustainability will be addressed, reported the Ministry of Tourism Dominican in a statement.

The forum will begin with an introductory session by UNWTO Executive Director Zoritsa Urosevic on tourism for the objectives of Sustainable development, which will be followed by a presentation on the sustainability of Dominican tourism that will be presented by the director of the Transtur Project -Professional tourism support for a resilient destination program-.

Representatives of the public and private sectors linked to the environment, tourism and biodiversity, will hold panels in which they will discuss, among other topics, the way in which Dominican tourism, from the leadership and growth achieved, is directed towards a more sustainable, rational, coherent and responsible.

This forum, which will take place before the meeting of the UNWTO Executive Council this Wednesday, is of paramount importance for the Dominican Republic, which has assumed as a priority “promoting the development of responsible, sustainable and environmentally friendly tourism in line with the sustainable development goals of the UN”, indicates the note.

According to the head of Dominican tourism, both the forum and the meeting of the Executive Council will be an opportunity to convey to the world “how the country has become the leader of that industry in the region.”

Within the framework of the Executive Council, this Thursday the thematic session will be held New Narratives in Tourisman event in which communication leaders will show how tourism adapts its image, messages and communication channels to the demands of a more technological, demanding and committed public.

Among its objectives, the activity aims to be a tool that guides tourism authorities and professionals so that their communication strategies show their evolution towards a more resilient and supportive sector.

At the same time, it will provide a platform for governments, tourism authorities and private entities to exchange experiences and ideas on how communication can convey the message of a more innovative, sustainable and people-centred tourism sector, through the integration of innovative tools and concepts. .


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