Tuesday, September 26, 2023

The Solheim Cup 2023 pulverizes the economic forecasts nine months after its start

The Solheim Cup 2023 has broken all the economic forecasts that were nine months after its start. The most important women’s golf team tournament will be held at Finca Cortesí, Málaga, between September 22 and 24.

More than 45,000 tickets have been sold and the media impact of the project has already exceeded 120 million euros thanks to the promotion that has been carried out since it was announced in October 2020.

The tournament that pits the best players from the United States against those of Europe has left other outstanding data, such as the weekly passes to the Solheim Pavilion sold out three months ago. This shows the great interest that has been generated around the competition.

Regarding the origin of the visitors, the public of the United Kingdom and Ireland is the most numerous, monopolizing more than half of the tickets (53%), followed by Spanish viewers, with 21%, and other European Union nationalities, with 18%.

In this sense, another piece of information that is breaking down all barriers is the sale of tickets among fans in the United States. While in previous editions of the Solheim Cup held in Europe barely 2% of the total sold to the American public was reached, Today the statistic has tripled to reach 6%.

Therefore, it can be said that the bet made by the Andalusian institutions for this tournament, with the Junta de Andalucía, Turismo Costa del Sol, Acosol and the municipalities of Marbella and Benahavís in the lead, to bring the Solheim Cup to Malaga, was more than successful. The Solheim Cup project, together with the Race to Costa del Sol -Ladies European Tour ranking- and the Andalucía Costa del Sol Open in Spain, is showing that women’s golf is at the sweetest moment in its history and that the Costa del Sol is one of the best tourist destinations for playing golf.


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