Friday, September 22, 2023

The iPhone 15 reservations are being a success, and there is a model that stands out above the rest

The new iPhone 15 They are having a greater demand than the iPhone 14. At least, in terms of reservations. According to a report from wedbush (seen by 9to5Mac), pre-orders for the new models, which began on September 15, have increased by around 10 and 12% compared to the iPhone 14. And the iPhone 15 Pro Max is the model that is performing best in reservations.

“The combination is very biased towards the iPhone 15 Pro and Pro Max, with the Pro Max being exceptionally strong in the United States, China, India and some parts of Europe,” he details. wedbush in his report. Although that up to 12% year-on-year increase in bookings It is approximate, since only Apple knows exactly the number of advance sales of its models, there is a factor that indicates that demand is considerably strong this year.

In fact, at the time of writing this article, Apple’s website shows that the shipment of the iPhone 15 Pro in all its storage variants will be delayed until OctoberSpecifically, between October 10 and 17. While shipments of the iPhone 15 Pro Max are delayed until November 8 or 15 in some finishes, such as natural titanium. During the first hour of the start of reservations, units were shipped starting September 22.

The iPhone 15 Pro Max, the most demanded model

We must keep in mind, however, that the Pro and Pro Max variants are having production problems due to the new screen design, so the long shipping time could also be due to poor initial manufacturing. In any case, shipments have also been delayed on the iPhone 15. All color variants of the base and Plus models with 128 GB are now shipping from October 3 to 10.

wedbush estimates an average sales price of $925 for iPhone 15 reservations. It represents an increase of about 100 dollars compared to a few months ago. It is also further proof that many users are leaning towards the Pro Max model, which includes some improvements. Among them, a longer battery life or a telephoto camera with up to 5x optical zoom.

The analysis firm also highlights that up to 250 million owners are in the iPhone upgrade window, which is about four years.

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