When Tesla announced that the Model 3 and Model Y were going down in price in Europe, it was a matter of time before other manufacturers did the same with their electric vehicles. The last to join has been Ford, which recently reported that the Mustang Mach-E will have a reduction of up to 11,616 euros. Undoubtedly, a considerable figure and whose mission is to boost sales of the SUV in the region.
Evidently, the reduction The price of the Ford Mustang Mach-E will depend on the version chosen. The most benefited of all is the Standard Range RWD, the base model of the SUV, with the aforementioned deduction of 11,616 euros. For its part, in the GT the reduction will be minimal; just 1,210 euros. The complete table with updated costs, below:
|Vehicle||New price||Previous price||Reduction|
|RWD Standard Range||€53,072||€64,688||€11,616|
|Standard Range AWD||€67,847||€70,872||€3,025|
|Extended Range RWD||€69,633||€72,658||€3,025|
|Extended Range AWD||€74,042||€77,067||€3,025|
It’s clear, then, that Ford is trying to make the entry-level Mustang Mach-E Standard Range RWD the most attractive option in the range.
To this manufacturer discount too you have to add that of the MOVES plan. Thanks to the significant price reduction on the entry-level model of the Ford Mustang Mach-E, you can again opt for the aid of said program. So that, the Standard Range RWD would be 46,072 euros.
Ford says that its updated prices are part of its ambitious strategy to be a benchmark for electric mobility. That same vision has led them to increase production of the Mustang Mach-E to meet global demand. This discount will of course attract more customers.
“Increasing production is a key part of the Ford+ Plan, underscoring the company’s commitment to leading the electric car revolution by increasing the value of its vehicles to customers, positioning the Mustang Mach-E as an attractive option. for those looking for an electric SUV. Ford has secured the batteries and raw materials to scale production in 2023.”
Ford follows in Tesla’s footsteps
Early in the year, Ford’s communication regarding a possible price cut on the Mustang Mach-E was somewhat confusing. During January they confirmed their intention to lower the cost worldwide. However, weeks later they backed down saying that there would be no changes in that regard.
Now, finally, they decided to go ahead with the initial promise. The fact that the Ford Mustang Mach-E drops in price also has to do with the recent decrease suffered by the Tesla Model Y, one of its direct competitors.
Those led by Elon Musk lowered the base version of the Tesla Model Y from €51,200 to €48,200. Unlike the Ford Mustang Mach-E, however, they did give a significant discount on higher models. Specifically, the long-range Model Y went from €65,990 to €53,400, while the Model Y Performance went up to €59,990 (previously €70,000).
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