Wednesday, March 29, 2023

The Facebook app again integrates Messenger, after years apart

Meta confirmed that Messenger will return to the Facebook app, so it will not be necessary to download an additional application to send messages. merger happens almost a decade after users were forced to install Messenger to message your contacts. At the time, Mark Zuckerberg and company had the idea of ​​building “the best mobile messaging experience”, so they thought it was essential to separate it from the main app.

times change and the new generations are increasingly moving away from Facebook, so the company is trying to simplify the experience. Messenger integration was announced within a company blog post, where the role of artificial intelligence in the future of Meta is detailed. According to Tom Alison, director of Facebook, part of providing a good experience for people using AI is make it easy for them to share what they discover, without having to open another app.

Over the next year, we’ll be creating more ways to integrate messaging features into Facebook. Ultimately, we want to make it easy and convenient for people to connect and share, whether it’s in the Messenger app or directly on Facebook.

“Private conversations are a great way for people to share and connect on our apps,” Alison said. “We are testing the ability for people to access their Messenger inbox within the Facebook app and will be expanding this testing soon,” she confirmed. The director of the social network mentioned that more than 140,000 million messages are sent in all its applications every day.

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According to Tom Alison, Facebook has undergone a significant change during the last two years. The social network It stopped being the place where we found out what was happening with our friends or family. Now it’s just another entertainment site to discover something new and a lot has to do with the decision to push Reels or posts from people we don’t follow.

Meta no longer wants Messenger to be the best mobile messaging experience, but one more vehicle to share “interesting things”, like TikTok. The manager mentions that they are working to show all that content that we may care about and for this they will invest in artificial intelligence. The company uses AI algorithms to recommend all types of posts, and confirmed that they will continue on this path.

In 2020, Meta announced that it would allow cross-messaging between Messenger and Instagram and is now looking to simplify the experience. The company revealed that Instagram users share Reels almost a billion times a day through direct messages. On Facebook, the trend of sharing short videos is also on the rise, so it makes sense to bring back one of its most basic features.

For now there is no information on when we could message again within Facebook. A few months ago, the company allowed you to do it if you accessed it from the web version on your mobile, although now it is necessary to download Messenger.

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