Thursday, November 30, 2023

Smartphones suffered the worst sales drop in 10 years

2022 was by no means a positive for most smartphone companies, after registering in the last marketing update of said category that they suffered the worst sales drop recorded in the last ten years with a drop of 11 percent. The information was detailed thanks to a report commanded by the consultant Canalys

historic drop

The drop in sales was recorded more strongly in the last quarter of the year between October and December, a striking characteristic since the statistics reflect this period as one of the best due to the updating of telephone equipment due to Christmas promotions.

Between 2021 and 2022, there was a big difference of 17 percent with respect to sales and the drop was so precipitous in that quarter that it was also considered the worst in three months in the last decade.

iPhone (reference)

Apple and Samsung, the only ones that were saved

According to the Engadget website, Apple and Samsung are the only companies that survived and maintained economic stability, albeit without generating huge amounts of profit as in previous years. Respectively, the growth was 19 and 22 percent and in the last quarter, Apple overtook Samsung as the largest seller of smartphones globally.

This is explained by the fact that the iPhone 14 series was a novelty, compared to the Galaxy S22 that fell further back in time, with a presentation that dates back to the beginning of the year. The decrease in shipments of smartphones during 2022 is not explained by a single variable, but is multicausal, therefore, there are two aspects that stand out to explain the performance:

· The macroeconomic crisis: Technological giants have not escaped the retraction affecting international markets. Strictly speaking, many companies in the sector have cut costs and within this framework have initiated mass layoff processes.

· Problems in the supply chain: These problems began during the Covid-19 pandemic, especially in the months of greater restrictions on movement, and were repeated after the start of the war in Ukraine.


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