According to an analysis by Visa Consulting & Analytics (VCA), the number of transactions made with Visa credentials during Black Friday and Cyber Monday in 2021 increased by 48%, compared to the results presented in the same period in 2020 in throughout Latin America and the Caribbean.
This growth shows that electronic commerce takes on a special role at this time of year, which represented almost 25% of the total Visa transactions carried out in the period throughout the region in 2021. The countries with the highest growth in visa transactions Visa compared to the year 2020 were the Dominican Republic, Peru, Chile, Brazil, Panama, Costa Rica, and Colombia.
However, in addition to the growing popularity of dates like Black Friday and Cyber Monday, retailers are also seeing a growth in fraud attempts, primarily in the virtual world. Faced with this situation, Visa has been continuously working to make its network ecosystem the engine of a more secure, resilient and reliable commerce. In fact, by 2021 the company had invested more than $9 billion over five years to strengthen cybersecurity and reduce fraud.
In view of the increase in transactions at this time of year, Visa wants to share some important tips and recommendations so that consumers can make their purchases safely.
Let’s prioritize e-commerce with a modern security system, making sure the site protects our data and has specific brands. Before entering personal and card data, it is important to verify that there is a lock icon in the footer or next to the page address. Clicking will show the site’s security certificate and whether it is valid.
It is important to ask the bank for the “transaction alerts” service. This functionality sends notifications about purchases made by SMS or email and allows you to be aware, in almost real time, about possible fraud in the use of cards.
To fill in the data quickly, there are tools that, through a single registration, record our data, cards and delivery information. In this way, it will be possible to complete purchases with a few clicks and in a more secure way. And, in addition, you can register the number of cards you want and without having to leave the site to complete the purchase.
It is important to make sure that we are entering the data on the store’s website and to avoid filling data in pop-ups, screens or pages that have characteristics very different from those that appear on the store’s website. If there are any doubts, it is advisable to speak with the customer service of the website and confirm if the screens that appear to you are part of the sales flow.
Another important aspect is to consult the payment conditions. We must be careful if the only method of payment is a deposit in a checking or savings account. Although many individuals have started their ventures at this time of year, and are selling more directly, it is convenient to be vigilant and verify if this transaction is reliable, and preferably pay when you already have the product in our hands, it can be a good alternative.
Alternative options to cash – which are faster and more secure for paying for online purchases – are debit, credit and prepaid cards. After the authorization of the card payment, the purchase is confirmed at the moment. In this way, the product arrives faster.
The prepaid card, for example, can be an excellent way for us to control expenses. On top of this, many websites and apps already accept debit card purchases as well, making it easier for those without the option of credit to access them. The growing popularity of debit in the online world has been crucial thanks to the update of the transaction authentication protocol, such as 3DS 2.0 authentication, which establishes a flow of communication and information exchange between the payment industry and commercial establishments. for the approval of transactions with more security, which contributes to the reduction of fraud, a better shopping experience for the consumer and, consequently, a greater conversion of sales to electronic commerce.
Let’s always remember these basic rules from day to day: always update protection and antivirus software; create passwords that are difficult to discover; ignore emails from unknown senders and do not respond to suspicious messages, mainly with “promotions and discounts” on goods or services that are very different from the reality of the market.
Last but not least, in case of any doubt regarding the security of any procedure in Internet banking or on the website where you are, it is advisable not to continue and contact the responsible persons. Prevention is the best security method.