OPPO rose to No. 1 in the Chinese smartphone market and No. 4 globally in the first half of 2023, driven by the strong performance of its Find N2 series and smartphones. smartphones flagship of the Find X6 series.
According to data from Canalys, OPPO had a 10% share of the global smartphone market during the first half of 2023 with 51.9 million shipments and an 18% share of China’s smartphone market. This makes it the best-selling brand in China during the first half of 2023.
OPPO’s performance has been driven in part by the success of smartphones folding, whose growth was rapid during this year and continue to show significant development potential. Counterpoint Research estimates that global shipments of smartphones folding will rebound at a compound annual growth rate of 114% from 2019 to 2025.
They will grow even more
They will quadruple between 2022 and 2025 to reach 55 million units. Chinese original equipment manufacturers (OEMs), including OPPO, have been quick to embrace the foldable market. This action contributed to the emergence of China as the world leader in the segment with a 26% market share in 2022.
The new data from Canalys also shows that OPPO had a commanding 31% share of the foldable device market in China during the first quarter of 2023, making it the leader in the growing segment.
At the product level, OPPO Find N2 Flip surpassed the other foldable devices to account for 15% of the sales of smartphones foldables in China from January to May 2023, according to Counterpoint.
setting a trend
OPPO Find N2 Flip is the first flip phone with a larger external screen and is designed to be practical and fun to use. The half-screen crease is less visible, features a powerful battery and intuitive user interface design, plus other industry-leading innovations.
These innovations and the commercial success of Find N2 Flip also helped OPPO lead the global foldable device market this year, where its market share increased from 5% in Q1 2022 to 13% in Q1 2023, according to Canalys.