Sunday, June 4, 2023

Joan Vehils, new director of SPORT, and Lluís Mascaró, director of Sports Information for Prensa Ibérica

Prensa Ibérica has appointed Joan Vehils director of the newspaper Sport replacing Lluís Mascaró, who assumes the Department of Sports Information of the Iberian Press within the framework of a restructuring with which the group strengthens its strategy and positioning in the field of sports information.

Joan Vehils, who was already director of the head from 2007 to 2015 and that he will combine his new performance with the Directorate of Institutional Relations of the Iberian Press in Catalonia, assures that “I once again assume the direction of the newspaper with the purpose of competing for that Sport be the leading digital sports information platform for the Spanish press. I am sure that with the support of Prensa Ibérica we will achieve this objective”.

Vehils studied journalism at the Autonomous University of Barcelona and began his professional career at Antena 3 TV as Sports delegate in Catalonia. Later, he joined the newspaper Sport as director of External Relations and, later, to The newspaper as Director of Communication. He was also Sports Director of the Ona Catalana radio station and worked as a producer on different television programs.

Lluís Mascaró assumes his new professional challenge as director of Sports for the group with “the desire to make Prensa Ibérica the leader in sports information in Spain, taking advantage of the strength of its 26 newspapers and more than 200 specialized sports journalists”.

Mascaró studied journalism at the Autonomous University of Barcelona. He started his professional career in the missing The Catalan Post and, after passing through The morning of Lleidawas part of the writing of the historical Barcelona Newspaper. In 1991 he joined the daily Sport as an editor and, for 32 years, he has held different positions of responsibility until his appointment in July 2021 as director of the sports newspaper.

Prensa Ibérica, leader in regional and local information in Spain, has 26 printed and digital newspapers in Spain and more than 60 Chronicles stores, as well as various magazines. El Periódico, El Periódico de España, Faro de Vigo, La Nueva España, Levante-EM, Information and The province are some of the heads of the group.

With two million readers in the press and magazines (EGM) and more than 217,000 copies (OJD), Prensa Ibérica is the leader in audience and dissemination in various regions and has a growing position in digital support.

On the Internet, his publications exceed 27 million unique visitors and close to 600 million page views per monthwhich makes it the first Spanish group in the Comscore category of News&Information.


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