Tuesday, November 29, 2022

It will be difficult to use Amitabh Bachchan’s name, voice and image… Court’s big decision

Bollywood megastar Amitabh Bachchan has filed a petition in the Delhi High Court alleging that many companies are using his name, voice and personality without his permission. And this incident has been happening for a long time. He wants publicity and personality rights in his favor. Being a famous public figure, Amitabh Bachchan does not want anyone to use his identity without his permission.

However, Amitabh Bachchan has got relief in this. Justice Chawla has issued orders to the Authority and Telecom Department to immediately remove Amitabh Bachchan’s name, photo and personality traits which are publicly available. Apart from this, the court has asked the telecom service providers to give information about those phone numbers which are making illegal use of Bachchan’s name and voice. Apart from this, Internet service providers have also been asked to remove those online links which are spoiling Bachchan’s personality rights.

What was the whole matter?
Actually, some companies are using Amitabh Bachchan’s name, voice and personality in a wrong way. The actor has said in the petition that those who are doing this thing are wrong. They should be controlled in the commercial industry. A lottery ad is also running in the name of Amitabh Bachchan on the social media platform, where his photo is displayed on the promotional banner. Apart from this, there is also the logo of KBC on it. This banner has been created by someone to mislead people. There is no truth in this at all.

Senior Advocate Harish Salve presented the petition on behalf of Amitabh Bachchan. He told Justice Chawla that the personality rights of my client were being violated. He wants that his name, voice and personality should not be used in any ad. Due to which his image gets spoiled.

It is coming out in the reports that Amitabh Bachchan is a big celebrity. In such a situation, his name cannot be used in any kind of propaganda. The actor has accused ad companies of violating publicity rights. Amitabh Bachchan’s advocate also told the court that the actor is a famous personality. Representing them in AIDS like this, that too without their permission, is wrong. If Ad companies want to use Amitabh Bachchan’s name and voice, then they can do so only with the permission of the actor. Otherwise, Amitabh Bachchan’s name should not be used in any kind of service.

Whatever companies are using the actor’s name, status and personality, they will not do so without their permission. Actors do not want to spoil their image or reputation. Some activities have also taken place where the actor’s self-esteem has been hurt.

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