Here’s the number: 84% of Americans celebrated the Mother’s day. This indicates that the children took advantage of this holiday to buy a gift and entertain their grandmothers, aunts, wives and mothers.
Consumption on this holiday totaled US$35.7 billion in 2023. This is equivalent to a difference of US$4 billion compared to 2022, when consumption of US$31.7 billion was reported.
The National Retail Federation (NRF) records that consumption to celebrate mothers shows sustainable growth, going from US$15.7 billion in 2017 to US$28.1 billion in 2021.
Between 2019 and 2020, a difference of 6.8% was reported. The covid-19 pandemic did not stop the spending of American consumers, who allocated an additional $1.7 billion to celebrate their progenitors, from $25 billion to $26.7 billion. This growth is due to the fact that every year Americans spend between $10 and $30 more to buy a gift.
The statistics highlight that in 2018 per capita consumption stood at US$179.7; 2019, $196.4; 2020, $204.7; 2021, US$220.4. Between 2022 and 2023 there was an increase of 11.5%, going from US$245.7 to US$274.
The NRF data indicates that the highest spending was spent on buying jewelry, with US$59.9, followed by a clothes ($40) and electronic devices (US$30.6). Meanwhile, the gift cards for US$26.2; accessories, US$25.7; flowers, $24.4; Personal servicesUS$23, home and garden appliances, US$15.5; greeting cards, $8.8; books and CDs, $7.
Was it spent a lot or a little? It will depend on the perception of each person. But, American consumers spent US$6.9 billion during the celebration of St. Patrick, while to celebrate love and friendship, spending amounted to US$26,000 million.