Friday, December 8, 2023

Ecuador takes over from Guatemala and will be the partner country of Fitur in the 2024 edition

Ecuador will be the partner country of the 44th edition of the International Tourism Fair (Fitur), which will be held in January of next year, thus taking over from Guatemala, which has carried out this work in 2023.

The executive president of Ifema Madrid, José Vicente de los Mozos, together with the Minister of Tourism of Ecuador, Niels Olsen, and the Ecuadorian ambassador in Spain, Andrés Vallejo, have been in charge of making this agreement between Fitur and the country official, in the framework of the third day of the tourism fair, highlighting the recovery and growth figures of tourism in Ecuador.

De los Mozos has advanced that Ecuador will not only be a Fitur partner country during next year’s edition, but that it will begin next Monday to “value” the South American destination. “As a novelty, the objective of Fitur will be to promote tourism in Ecuador throughout the year,” he stated.

In addition, encouraged by this year’s figures, which have “exceeded expectations”, after reaching more than 135,000 visitors instead of the 120,000 expected, the president of Ifema has advanced that the Fitur 2024 edition will have one more pavilion, reaching nine instead of eight.

“We are the most important tourism fair for the Ibero-American market and the one that mobilizes the most professionals worldwide. From Ifema we are proud of this leadership and we want to make the largest fair in history in 2024 ”, he stated.

“Recognized around the world”

The Minister of Tourism of Ecuador, for his part, has been “very happy and proud” to reach this agreement with the organization of Fitur and ensure that Ecuador will be recognized throughout the world “in 2024.

“We appreciate the support received and the collaboration between the public and private sectors to ensure that Ecuador can go as far as possible. Next year I assure you that we are going to throw the house out the window”, Olsen highlighted.

Ecuador will thus take over from Guatemala, which it has exercised this year as a partner country. The president of the Central American country, Alejandro Giammattei, has led the Guatemalan delegation during Fitur 2023 and has left “delighted” with the experience since, as explained by the executive president of Ifema Madrid, Fitur 2023 has been a “profitable” showcase for the country.

“From Fitur we are here to support tourism. Our goal is to keep moving forward. Investing in Fitur is investing in success”, concluded De los Mozos.


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