As explained by Mirror, Peter Johnson, enthusiast and autograph hunter, went from a debt of 10,000 pounds to a very lucrative business reaching the million thanks to his business idea. The name of the latter? Firma Stella. It offers fans the opportunity to buy souvenirs, signed jerseys, photos and other objects related to the world of sport. “I was chasing autographs and collecting stuff to sell…I started traveling around the world chasing stuff,” he told the Daily Courier.
But to reach the jackpot, you have to aim for the big names in sport, especially football. This is what the businessman did focusing on Cristiano Ronaldo or even Lionel Messi. “Real Madrid were playing Manchester United and I found out about Ronaldo’s flight. I followed their bus from the airport to a hotel and quickly booked a room. I knew they were staying on the top floor and their team room was on the second floor I saw the elevator was on the top floor so I waited for it to come down No joke the first elevator that opened… imagine it, Ronaldo is right there! So I jumped up and he was like, ‘What the hell?’ He signed some stuff and we went from there.”
Now the company offers items from 10 to 5000 pounds. From football to MotoGP via basketball, the small business started from scratch, is now a nice empire employing dozens of employees.