Tuesday, December 5, 2023

Bangladesh Women’s Super League’s entertainment partner is TikTok

Women’s franchise football Bangladesh Women’s Super League (WSL) is taking place for the first time in the country. Its trophy and match ball were unveiled in a grand ceremony at a five-star hotel in the capital on Tuesday. The entertainment partner of this league is TikTok, the top short video creation platform worldwide. This football league is starting from this May. TikTok is going to be the official partner of the country’s first women’s franchise football league in collaboration with Bangladesh Football Federation and K Sports.

Balls are named weapons

South Asia’s first women’s franchise football league ‘Women’s Super League’ will be held in Dhaka and Sylhet. Four franchises will participate in this league, and each franchise will have 18 players, including 13 domestic and five foreign players.

Women’s Super League (WSL) and TikTok’s partnership now allows fans to share memorable match moments together using the hashtag #WSLBD. Pre-match and post-match content, even match highlights, full-ball challenges will become the heart of the nation’s sports fans’ minds and emotions on TikTok.

TikTok is fast becoming the hub of sports content in Bangladesh. It’s incredibly nurturing sports content right now, with creators showcasing the best moments in sports, never seen before on this platform. By creating an online arena for fans to play, this partnership will also give the platform new ways to engage the Bangladeshi community with one of the country’s most popular sports, football. This collaboration highlights TikTok’s commitment to fostering creativity and sports in Bangladesh.

This partnership between TikTok and WSL is a significant milestone in promoting women’s sports and creating opportunities for content creators on sports in Bangladesh. With WSL as the country’s women’s franchise football league in South Asia, TikTok’s collaboration will inspire more girls and women to take up the sport and showcase their skills on a global platform.

Foot archer Orissa Kelly performed at the trophy and ball unveiling ceremony

The ball is specially made for the league. Which is named ‘Astra’. It is sculpted into a ball shape in keeping with the ancient art of weapon making. That is why it is named weapon. The ball is made in India and approved by FIFA. The name of the ball is also printed in Bengali. And the 22 inch trophy for the tournament is made from England. The body is 18 carat gold with copper and silver plates.

The league is scheduled to be held from May 22 to June 5 with four teams.

03 May/ES


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