As one of the main financing entities for Dominican tourism, Banco Popular will participate in the Berlin Tourist Exchange (ITB), an international fair that will take place from March 7 to 9 in Germany, where it will exhaust an agenda of at least 20 meetings with tourism companies, investors and relevant entities in the sector to specify business opportunities in progress or identify new ones.
During the ITB in Berlin, the bank will continue to strengthen its joint work with other international institutions, in what it considers a way to reaffirm its leadership and, at the same time, support the development of Dominican tourism. The financial entity will offer a cocktail to businessmen and hotel investors and the authorities of the Ministry of Tourism, as well as members of the Dominican delegation present at the fair.
El Popular has three decades of support for the development of the industry through financing. As part of its catalytic role, it actively accompanies the sector at international fairs, being present at ITB Berlin since 2014.
This activity, which began in 1966 and is considered one of the main tourist fairs in the world, resumes its face-to-face edition this year after the effects of the covid-19 pandemic. In this edition, the event seeks to gradually recover its level of attendance, which exceeded 160,000 people.
Similarly, this German fair is reorienting itself to focus more on the B2B (Business to Business) segment or business between companies in the hotel, airline, tour operator, tourism or vehicle rental sectors, among others.
In this sense, the commercial exhibition will address a three-day program dedicated to business, content and relationships between these professionals, with selected sessions that will be broadcast live through the itb.com portal.
In addition to its traditional presence at ITB Berlin, Popular attends other international fairs that strengthen the position of the Dominican Republic as a world-class destination, such as the International Tourism Fair (FITUR), in Madrid, Spain; the International French Travel Market – Top Resa, in Paris, France; and the World Travel Market in London