Saturday, December 2, 2023

Apple has everything ready to launch its own search engine. This is how it intends to compete against Google

Manzana He has been working on a search engine for years to confront Googleand we could soon see it integrated into some of its operating systems, as revealed by Mark Gurman, from Bloombergin their latest newsletter.

The journalist, specifically, states that the company A search engine compatible with iOS and macOS is ready, internally named “Pegasus”which is also the name of the project led by John Giannandrea, former executive at Google and currently head of the AI ​​division at Apple.

“Pegasus”, curiously, It is already used in some Apple services, like Spotlight or Siri, although in a somewhat more limited way than what the company’s search engine would be capable of. In fact, Gurman reveals that Apple also plans to integrate a generative AI model into its search engine with the aim of being able to offer answers in a more precise way.

Apple has enough tools to launch its own search engine

Those from Cupertino, in addition, have been making strategic moves for months to further improve their search engine and be able to have a more mature alternative to Google’s. The company, for example, presented Apple Business Connect a few months ago. This is a service in which companies and businesses can enter details about their business so that it appears on Apple Maps. This, in turn, allows Apple obtain a business database with relevant informationsuch as location, hours, contact telephone number, etc.

Apple, on the other hand, acquired Laserlike in 2019, a startup founded by former Google employees dedicated to content search using machine learning which could be especially useful to enhance the company’s search engine.

Meanwhile, yes, Apple is realistic. The company, in fact, is clear that the Google search engine is much more powerful than any. That is why they include it in their services and operating systems by default, as stated by Eddy Cue, head of Apple’s services division, in an antitrust lawsuit against Google.

Despite this, Apple’s efforts to develop a search engine that serves as an alternative to Google seem to indicate that the Cupertino company could soon present a search engine compatible with its services and applications, although there is still no approximate launch date.

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