Manzana confirmed the date of his next special eventwhere the new MacBook Pro. The technology company sent an email with the phrase Scary fast (scarily fast), which is perfect for Halloween and refers to more powerful equipment. The event will be online and will take place next October 30.
According to Mark Gurman, Apple could announce a 13-inch MacBook Pro accompanied by a more powerful model. It is also said that the 24-inch iMac would receive an update, since it has not undergone changes since April 2021. Sources close to the Cupertino company told Gurman that the launch of a new iMac is imminent.
The journalist of Bloomberg revealed that Inventory in Apple Stores is low. Physical stores have few units of the 13- and 16-inch MacBook Pro, as well as the 24-inch iMac. On the web, delivery of these MacBook Pros can take up to 5 weeks, which offers a clue about the models we could see at the event.
Although the most important event is the presentation of the iPhone, those in October are intended to show the new MacBook Pros and other products. The last of its kind occurred in 2021, when Apple revealed new laptops with M1 Pro and M1 Max chips.
Apple M3, the chip that would power the new Macs




The updated iMac and MacBook Pro include a new version of Apple Silicon. He M3 chip will make the leap to 3 nanometers thanks to TSMC’s new manufacturing process. That means we will get more powerful equipment without sacrificing design.
According to rumors, M3 chips would be up to 35% more efficient than M2, offering greater autonomy. Like its predecessor, the M3 chip will come in four variants: standard, Pro, Max, and Ultra. The first of them would be destined for the 24-inch iMac and the 13-inch MacBook Pro, while the 14- and 16-inch MacBook Pros would use the M3 Pro and M3 Max.
In terms of specifications, the Standard M3 would debut with an 8-core processor and 10-core GPU. The M3 Pro would have 12 or 14 core processors with 18 or 20 core GPU, respectively, while the M3 Max will arrive with a 16 core processor and 32 or 40 core GPU.
It is important to mention that the most powerful variants of the M3 could arrive until 2024. Apple updated the MacBooks with the M2 Pro and M2 Max at the beginning of the year, so a new version will have to wait a few months.
Apple Scary fast event: start day and time
The event Scary fast will be carried out October 30, 2023, three days before Apple announces the financial results for its final quarter. The call with shareholders usually occurs at the end of October, although this year things will be different. The last time the technology company did this was for the presentation of the iPad Pro and the MacBook Air in 2018
The invitation mentions that the Apple event will begin at 5 p.m. California. If you want to follow it online, these are the start times in other countries.
- Spain – 01:00 a.m. (October 31)
- Mexico – 6:00 p.m.
- Argentina – 9:00 p.m.
- Colombia – 7:00 p.m.
- Venezuela – 8:00 p.m.